Discover how ID Legal works.

A proven brand development process.

Schedule a call with Pizzitola Design Co.

How ID Legal Works: The Details

ID Legal is an accelerated brand development program. We only take 3 law firms per program, during each 12 week period, in order to fully focus our time, talent, and attention on building your brand successfully.

We focus on developing 4 key components to make your brand successful:

  • Your signature brand message

  • World-class brand identity/logo program

  • Custom call-to-action website

  • 90-120 second brand awareness, launch video

Proven Framework

Our brand development framework has been proven over decades of successful client work across dozens of industries, from law practices to restaurants, architectural firms, real estate investors, non-profits, and everything in between.

What we provide

We create each of the critical brand assets you will need to communicate to the most qualified clients, that you are the law firm they are looking for:


• We clarify and craft your signature brand message to connect with your desired clients.

• We design a custom world-class brand identity and logo that communicates, “we are the firm you are looking for.”

• We build a focused, call-to-action website designed to connect with clients and guide them to action. This site is intended to be simple but effective. It is custom built by our team on the Squarespace platform: hosting, security updates, SEO and support are included by Squarespace which makes it a value. When the site is ready to go live, you will input your credit card payment into Squarespace directly for annual or monthly payments (approximately $192 annually). We will train your team to update your site or you can hire Pizzitola Design Co. to maintain your brand presence online.

• We write, shoot and publish your brand awareness video (1.5-2 minutes) as a tool to let your community and market know your unique value, and how you can help them.

• We design and layout your core printed materials, for example business cards and stationary.

• We provide your new brand graphics, messaging and bio information to upgrade your social media presence. Social Media strategy and management is available, however not in this phase. We will explore options as you understand more about what may be most helpful for your practice.

ID Legal, Full Program:

Three payments of $8k*

Not sure if you need the entire ID Legal program?
Contact us. Let’s figure out how we can help.

The first payment will kick off the project and for the following two payments, digital invoices will be emailed at the beginning of each month. Payments are due upon receiving to move forward. 

*This is an accurate estimate. However, additional expenses are not included in this estimate: beyond the cost of the work, your fees will include cost of corporate font families, website platform and hosting (the web platform and host we use pricing is transparent) and cost of any additional art, images or printed materials requested or required by your firm. An estimation of expenses generally ranges between $250-$500.

Payment Methods

  • Check

  • Online payments are accepted:
    credit card payments (with 3% fee) or

  • Electronic deposits are available (with no fee).

Invoices

Digital invoices will be sent via email at the beginning of the project to launch and at the beginning of each of the following 2 months of the program. Payment is due at the time of billing to continue.

 

Cancellation & Refunds

Cancellation is available after two months of the program has been completed and have been paid for. The third month would not be charged if you cancel before the third month begins. Only the work completed in the first month will be released, however.

 

The 12-Week Schedule and Your Time

Our goal is to produce brand communication tools that help your firm win more business. We will require your participation in order succeed. We will request to be on your calendar for all of the 12 milestones on the 12 week journey (some may only take a few moments of your focus). We have worked to create a system that protects your time while maximizing your vision, input and involvement. 


Here is what it will look like.

  • 1 brand workshop, project kickoff
    (3 hours) with key leaders

  • 3 presentation meetings
    (30 minutes each) with Pizzitola and your team reviewing key deliverables for sign off.

  • 7 brand checkpoints
    (30 minutes) where we will discuss progress and your feedback.

  • 1 review session
    (30 minutes) to discuss the success of the project and learn how we can help moving forward

12 Week Guarantee?

We are not guaranteeing that your project will be final in 12 weeks on the nose. We are guaranteeing you will get our best work, however. The exact timing will come down to your responsiveness which affects our ability to follow the calendar. Experience tells us that 12 weeks is optimal for a project of this scope, however it could go slightly longer.

Projects that go over 30 days without adequate response will be cancelled.

We are committed to helping your brand. We want to finish your project (and you will want us to). We will challenge you to stay as focused on your investment as we will be. At least two months payments will be charged if you have abandoned the project or are not heard from for more than 30 days at any point before the first two payments are collected in the three payment project. If we have gone beyond month 2 milestone and you are paid up, you will be responsible for the third month payment. This has never been a problem and should not be a problem with your law practice.